Hooray Beer

RED STRIPE

After a 3-year marketing hiatus, we relaunched Red Stripe by casting our own reggae band in Kingston, Jamaica. We created a campaign of original songs celebrating small victories in life - like using a really big word correctly during an office meeting or remembering you put beer in the freezer before it explodes.

The Full Album

We took the music from the commercial (as well as some additional tracks) and created full-length songs out of them. The full LP was recorded in two days at Anchor Studios in Kingston, Jamaica. Home to the Fugees and birthplace of Shaggy’s “Mr. Bombastic.”