Never Stop
Improving

Lowe’s How to Tap-Thrus

Last year, Lowe’s, one of the world’s largest retailers in home improvement, arrived on the mobile scene with 6-second tips, called Fix in Six. This year, we challenged ourselves to move from simple tips to full-length tutorials. We did this by unlocking a hidden feature of Vine that even they had yet to exploit. The secret was in the tap. With the simple tap of a finger, we found we could expand time. 6 seconds didn’t have to be 6 seconds. This allowed us to condense every step of a home improvement project – into one 6 second “Tap-Thu” video.

Plant a Tweet

At the beginning of the summer, Lowe’s wanted to get customers into the store – so we enticed those customers with free gift cards. All they had to do was Plant a Tweet...

-------{{----@  #Lowes #PlantAtweet

Each tweet created resembled a flower, and each one was unique. The more tweets were liked and retweeted, the better the gift card got. Points were also earned by checking in at Lowe's on Foursquare and pinning tweets on Pinterest. Over 10,000 gift cards were redeemed, 20,000 Foursquare check-ins, 30,000 Pinterest pins, and 100,000 Tweets. The result was hundreds of thousands of dollars in sales, increased foot traffic to the stores, and a massive increase in Lowe’s social following.