Jake Blumenau is a creative professional who still can’t believe this is considered work.
Xfinity
Rewards
A MIllion Thanks
Xfinity needed to express their sincerest gratitude to their customers, and an ordinary thank-you note could only go so far. That’s why we created the most enormous thank you note ever to be folded into a paper airplane and sent to Xfinity customers across the country.
NASCAR
Fast Asleep
America’s Fastest Internet Delivers the Fastest Way to Fall Asleep.
According to the CDC, 1 in 3 Americans are sleep deprived. That’s 1 in 3 NASCAR fans. So how can America’s fastest internet help sleep deprived NASCAR fans go to sleep fast? We created the world’s first motorsport sleep album that mixes the authentic, hard-hitting sounds of NASCAR, ambient soundscapes, and binaural frequencies - tones that promote relaxation in the brain. The album launched exclusively on Spotify and was made for @XfinityRacing fans who need help drifting off to sleep the night before a race, or after a day at the track. Our secondary target, hardcore sleep fans.
iPhone
Keynote to broadcast
in four days.
When telcos get to make iPhone spots, the fruit company doesn’t give us any more info than anyone else. So we had to come up with an idea that will work for anything, have zero post, and feature close us of the phone.
Sharing Xfinity
Sharing with roommates is hard, sharing Xfinity internet is easy.
A simple premise that allowed us to create work across broadcast, social, and even produce products that helped humans exist while living with other humans.
To activate on social
we made actual products
then we made
actual ads for them
then we sent them to
actual influencers to actually use
Internet Issues
When competitors hit the market with 5G home internet, Xfinity asked us to bring up some of its issues. We said sure, but let's do it in therapy. So we put "rival customers" on the couch, then played out their dysfunctional relationships, courtesy of their dysfunctional "internet." We tapped Judy Greer to be the therapist. Though we renamed her Dr. Trudy Fleer. You know, so nobody would know it's her.
To activate on social we developed the backstory of the 5G Home Internet Lumberjack.
And offered his services to T-Mobile customers with targeted social for his company.
Red Stripe
After a 3-year marketing hiatus, we relaunched Red Stripe by casting our own reggae band in Kingston, Jamaica. We created a campaign of original songs celebrating small victories in life - like using a really big word correctly during an office meeting or remembering you put beer in the freezer before it explodes.
Lowe’s
Lowe's wanted a change. The No. 2 player in home improvement had been developing “My Lowe's,” an online system to help people log their DIY projects and purchases, and asked us for a whole new brand positioning, emphasizing innovation.
